There are some free hosting providers that are reasonably reliable and practical, the most popular being Blogger and Wordpress, which are good for personal biographies, social activities or family albums. However if you intend to establish a business, then you should certainly get a domain name and a paid hosting account with a reputable web host.

When you have a domain name that includes either your name or your business name, it is much the same as a sign over the door of your retail outlet, inviting people to come inside. Your web address is your brand and you must promote it any way you can.

Your hosting company will allow you to create lots of sub domains, databases and email accounts. You will be able to publish your own splash pages, posters and numerous sales pages that you can completely control. All of your company email can be posted and received by the hosting service's email platform, which will have an impact on your prospects and promote your business enterprise.

Granted, there are times when it is sensible to use a Hotmail or another independently hosted email service, but for business purposes you should have your own website address and online email service. This makes you appear to be much more professional and gives you a variety of possibilities, like creating aliases, multiple email addresses and most importantly, you will not have to depend on any free email provider.

At this point you should invest in an Outlook email client to enable you to manage your various email accounts by automatically checking them, collecting any emails and sorting them into their individual boxes.

Owning your own domain and email service indicates that you are serious and focused on establishing a legitimate business enterprise and that is the message that you ought to be impressing on your prospects regarding your business.

A web address will cost less than ten dollars per annum and reliable hosting can be found for four dollars a month, so for around $4 per month, you will get full control over your online resources.

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