Begin with a distinct idea of your persuasive speech's intention. Your call to action. What do you want your listeners to do as a outcome of your speech. Consolidate it into a single sentence. Keep this in mind throughout.

Design a preliminary call to action, specifically asking your target audience to do what you want them to do. Be clear as to what the next step you want them to take is. Is it to buy your product, or perhaps to test drive it, or maybe just to begin the process of considering your product or services.

Arrange three solid rationales why they should do what you want. Start by 6-10 good reasons. Group those that are closely related into the three main concepts, and then rank them according to their relative significance.

You now know where you want your viewers to go and why from your viewpoint.

Now stop and think more thoroughly about your target audience. Who are they? Are they the decision makers? Or support staff? Are they capable of making a determination to buy on the spot, or is there a process that will be required. Consider their age, gender, geographical distribution and any other circumstances that will compel the way they hear what you have to say.

You've already identified what you have to say, the intention here is to understand how best to say it, so your audience hears what you have to say. You may rank the worthiness of your arguments one way, they may another. If there is a disparity, consider re-ranking yours.

Now for each key point on your list, come up with an anecdote or story to represent how or why this would be material to your crowd. These stories will become the body of your persuasive speech. When you have three good stories, one for each important point you need to consider how to link them together. How to transition from one idea to the next.

Lastly, now that you have a sequence of three stories, each of which represent one of the key reasons why your audience should act emphatically on your call to action, you need to come up with an opening.

This is like an appetizer to get them interested in what you are about to say. Asking them a pertinent question, or making a bold statement designed to grab their attentiveness are just two potential ways of achieving this. The introduction should be comparatively brief. You want to seize their attentiveness, and give them a quick preview of what you are going to explain them.

You now have your draft persuasive speech. Ultimately you want to memorize your introduction and your call to action. You want these to be down pat. Don't memorize the body of your speech. Instead, remember the stories you are going to share and the transitions you are going to use to jump from one to the next. This will give your persuasive speech a reasonable march and alleviate you from worrying about memorizing exact wording.

Write your first draft in 30 minutes. Practice it out loud and or in your head a dozen times. Each time, you will change it trying to transform your ideas into language your audience will hear and appreciate. Do this and your persuasive speech will know their socks off.

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